Mutual Funds on Cherry
Mutual Funds on Cherry
Mutual Funds on Cherry
Mutual Funds on Cherry
Desiging for security and trust for the biggest finance audience in India
Desiging for security and trust for the biggest finance audience in India
Desiging for security and trust for the biggest finance audience in India
Desiging for security and trust for the biggest finance audience in India
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the problem
The user painpoint was that the research done before purchasing a mutual fund was not adequate enough on the app. Users also felt a lack of security when logging into the app.
the solution
Redesign the Cherry app with improved UX on onboarding, home screen and mutual fund transaction pages. After the redesign, the app will cater to 32 million customers of Kotak Mahindra Bank directly helping them to invest.
the problem
The user painpoint was that the research done before purchasing a mutual fund was not adequate enough on the app. Users also felt a lack of security when logging into the app.
the solution
Redesign the Cherry app with improved UX on onboarding, home screen and mutual fund transaction pages. After the redesign, the app will cater to 32 million customers of Kotak Mahindra Bank directly helping them to invest.
the problem
The user painpoint was that the research done before purchasing a mutual fund was not adequate enough on the app. Users also felt a lack of security when logging into the app.
the solution
Redesign the Cherry app with improved UX on onboarding, home screen and mutual fund transaction pages. After the redesign, the app will cater to 32 million customers of Kotak Mahindra Bank directly helping them to invest.
the problem
The user painpoint was that the research done before purchasing a mutual fund was not adequate enough on the app. Users also felt a lack of security when logging into the app.
the solution
Redesign the Cherry app with improved UX on onboarding, home screen and mutual fund transaction pages. After the redesign, the app will cater to 32 million customers of Kotak Mahindra Bank directly helping them to invest.
Kotak Cherry is an investment platform that aims to be a one-stop shop for all financial requirements and covers Mutual funds, Fixed deposits, Bonds, Stocks.
Research
Interviews and Usability test:
As primary qualitative research, we took 8 in-person interviews with users, who use Cherry's competitors a lot. This helped to find the most important and frequently used functions of apps, user’s pain points, and challenges.
Along with this, we conducted usability tests of the old app with 8 existing customers to discover problems, what users liked and disliked.
Pain points discovered during user interview:
Cherry didn't make them feel secured with their investments. We learned that users feel stressed post investment.
Current journey of mutual funds pre-purchase research was not as per industry standard. No sleek graphs to play around with NAV.
No clear CTAs on home screen.
Competitor research:
Further research
Usability study findings
Users wanted to see their portfolio returns/transaction status right after logging into the app.
Users would like a quicker way to access stocks and mutual funds watchlist.
The performance of the mutual fund before investing, and its peer comparison was key for user's to research before purchasing.
After logging in, users also need to see the status of their transaction without going into the transaction screen.
Users needed notifications about major changes in the portfolio with reasoning.
Wire-framing the solution
#1
#2
#3
Visuals ↓
year
2023
timeframe
60 days
tools
CleverTap, Overflow, Figma
category
UI/UX
Kotak Cherry is an investment platform that aims to be a one-stop shop for all financial requirements and covers Mutual funds, Fixed deposits, Bonds, Stocks.
Research
Interviews and Usability test:
As primary qualitative research, we took 8 in-person interviews with users, who use Cherry's competitors a lot. This helped to find the most important and frequently used functions of apps, user’s pain points, and challenges.
Along with this, we conducted usability tests of the old app with 8 existing customers to discover problems, what users liked and disliked.
Pain points discovered during user interview:
Cherry didn't make them feel secured with their investments. We learned that users feel stressed post investment.
Current journey of mutual funds pre-purchase research was not as per industry standard. No sleek graphs to play around with NAV.
No clear CTAs on home screen.
Competitor research:
Further research
Usability study findings
Users wanted to see their portfolio returns/transaction status right after logging into the app.
Users would like a quicker way to access stocks and mutual funds watchlist.
The performance of the mutual fund before investing, and its peer comparison was key for user's to research before purchasing.
After logging in, users also need to see the status of their transaction without going into the transaction screen.
Users needed notifications about major changes in the portfolio with reasoning.
Wire-framing the solution
#1
#2
#3
Visuals ↓
year
2023
timeframe
60 days
tools
CleverTap, Overflow, Figma
category
UI/UX
Kotak Cherry is an investment platform that aims to be a one-stop shop for all financial requirements and covers Mutual funds, Fixed deposits, Bonds, Stocks.
Research
Interviews and Usability test:
As primary qualitative research, we took 8 in-person interviews with users, who use Cherry's competitors a lot. This helped to find the most important and frequently used functions of apps, user’s pain points, and challenges.
Along with this, we conducted usability tests of the old app with 8 existing customers to discover problems, what users liked and disliked.
Pain points discovered during user interview:
Cherry didn't make them feel secured with their investments. We learned that users feel stressed post investment.
Current journey of mutual funds pre-purchase research was not as per industry standard. No sleek graphs to play around with NAV.
No clear CTAs on home screen.
Competitor research:
Further research
Usability study findings
Users wanted to see their portfolio returns/transaction status right after logging into the app.
Users would like a quicker way to access stocks and mutual funds watchlist.
The performance of the mutual fund before investing, and its peer comparison was key for user's to research before purchasing.
After logging in, users also need to see the status of their transaction without going into the transaction screen.
Users needed notifications about major changes in the portfolio with reasoning.
Wire-framing the solution
#1
#2
#3
Visuals ↓
year
2023
timeframe
60 days
tools
CleverTap, Overflow, Figma
category
UI/UX
Kotak Cherry is an investment platform that aims to be a one-stop shop for all financial requirements and covers Mutual funds, Fixed deposits, Bonds, Stocks.
Research
Interviews and Usability test:
As primary qualitative research, we took 8 in-person interviews with users, who use Cherry's competitors a lot. This helped to find the most important and frequently used functions of apps, user’s pain points, and challenges.
Along with this, we conducted usability tests of the old app with 8 existing customers to discover problems, what users liked and disliked.
Pain points discovered during user interview:
Cherry didn't make them feel secured with their investments. We learned that users feel stressed post investment.
Current journey of mutual funds pre-purchase research was not as per industry standard. No sleek graphs to play around with NAV.
No clear CTAs on home screen.
Competitor research:
Further research
Usability study findings
Users wanted to see their portfolio returns/transaction status right after logging into the app.
Users would like a quicker way to access stocks and mutual funds watchlist.
The performance of the mutual fund before investing, and its peer comparison was key for user's to research before purchasing.
After logging in, users also need to see the status of their transaction without going into the transaction screen.
Users needed notifications about major changes in the portfolio with reasoning.
Wire-framing the solution
#1
#2
#3
Visuals ↓
year
2023
timeframe
60 days
tools
CleverTap, Overflow, Figma
category
UI/UX
01
Cherry is designed keeping in mind a clean, intuitive, and minimalistic style while paying large attention to accessibility.
01
Cherry is designed keeping in mind a clean, intuitive, and minimalistic style while paying large attention to accessibility.
01
Cherry is designed keeping in mind a clean, intuitive, and minimalistic style while paying large attention to accessibility.
01
Cherry is designed keeping in mind a clean, intuitive, and minimalistic style while paying large attention to accessibility.
02
1. The user is first greeted with a happy splash screen with biometrics upfront to make the user feel safe. 2. Tracking investments was designed to be as straightforward as possible because we discovered via research that the post-transaction period is a stressful period for users.
02
1. The user is first greeted with a happy splash screen with biometrics upfront to make the user feel safe. 2. Tracking investments was designed to be as straightforward as possible because we discovered via research that the post-transaction period is a stressful period for users.
02
1. The user is first greeted with a happy splash screen with biometrics upfront to make the user feel safe. 2. Tracking investments was designed to be as straightforward as possible because we discovered via research that the post-transaction period is a stressful period for users.
02
1. The user is first greeted with a happy splash screen with biometrics upfront to make the user feel safe. 2. Tracking investments was designed to be as straightforward as possible because we discovered via research that the post-transaction period is a stressful period for users.
03
App changes design depending on smartphone settings (dark, light, automatic). Users can also change the mode manually in settings.
03
App changes design depending on smartphone settings (dark, light, automatic). Users can also change the mode manually in settings.
03
App changes design depending on smartphone settings (dark, light, automatic). Users can also change the mode manually in settings.
03
App changes design depending on smartphone settings (dark, light, automatic). Users can also change the mode manually in settings.
.say hello
Always open to new opportunities. So come say hello and have a chat about working together ↓
.say hello
Always open to new opportunities. So come say hello and have a chat about working together ↓
.say hello
Always open to new opportunities. So come say hello and have a chat about working together ↓
.say hello